Simon Latchford is the Head of Economic Development & Tourism at the City of Coffs Harbour. With over 17 years of senior leadership experience, including roles at Visit Sunshine Coast and Margaret River Tourism, he is a highly strategic and well-connected executive. Simon has a proven track record of delivering 72 record-breaking achievements in destination awareness, visitation, and global business development.
At the City of Coffs Harbour, Simon spearheads initiatives to elevate the region’s profile, driving destination awareness, investment, and economic diversification. His work spans infrastructure, aviation, tourism, eco-destinations, visitor services, cruise shipping, accommodation, events, arts and culture, and sports.